OUR STORY

Redefining eyewear

​Morrow was founded in 2016 by Jelle De Smet and Paul Marchal, two innovators
passionate about improving vision.
They saw an opportunity to apply their expertise in nanotechnology to create a better,
more comfortable eyewear experience,
so people could see clearly at all times.

Their journey began at imec and Ghent University, where they were researching digital
lens technology.
Through conversations with family, friends, optometrists, and industry experts, they
realized the profound impact their concept—
electronics embedded directly into lenses—could have on eyewear.

This led them to launch Morrow, with a clear mission: to give people a rejuvenating visual
experience.
As Jelle and Paul put it, “Morrow is a group of entrepreneurs, researchers, and scientists
dedicated to our customers' visual health.
We are not bound by convention and share a common belief in the innovative power of
technology, yet we like to keep it uncomplicated and classy.